Look what we did


“You must be so proud of what you created” — the reflexive conclusion delivered by visitors to our building at WP Engine, struck by a beautiful place teeming with energy and activity, coming upon the little office of the founder.

“What we created,” I always respond. It’s not false humility. I didn’t create this. There are over four hundred people creating it even as we speak. I haven’t even been the CEO for three and a half years.

“WP Engine is an oak tree,” I explain. “I was the seed. The tree wouldn’t exist without the seed, so the seed was important, and holds a special and permanent place in the history of the tree. But nothing you see today is the seed. The tree is a network of branches and cells and leaves and roots. Some things you can see, but also things you cannot.

“Things you can see are sales-calls and trade-show booths and product launches and an incredible tech support experience; things you cannot are the 3am security upgrade and the start of a long-term new product category and brand strategy and collecting accounts receivable and quarterly financial reporting and a wide-spread but unreproducible bug that was caught before it was ever deployed because of a mature quality practice.

“It is all vital to the life of the tree.”

What I don’t usually do is talk about the future. Not with strangers, at least.

The future brings another parallel. The oak tree drops acorns for decades if not centuries, but eventually is wholly returned to the soil.

Similarly, each person at WP Engine will eventually leave. I hope not for years to come — we have so much more to do — but it is inevitable. They are the acorns, sometimes birthing their own trees, more often joining another to strengthen and grow in symbiosis.

It’s up to all of us to make sure each person will look back on their time at WP Engine as well-spent. Were they proud of the work they did? Did they grow as a person, as well as professionally? Did they have an impact on others’ lives, where they helped the next generation thrive as they have? Were they gratified by how they played an important role in the lives of our customers? Did any of it matter?

If we can answer in the affirmative, it was all worth it. All mighty trees inevitably dissolve into their base elements, to be recombined by and for the next generation. The purpose of a company — or a life — resides in the journey, not in the end.

Seeds, branches, leaves, roots, cells, and all.

5 responses to “Look what we did”

  1. Every time I wake up to find a post from you in my RSS reader, it’s a highlight. Not only are they insightful, I also find the humility with which you approach these topics so refreshing. Thank you and all the best for 2017 Jason!

  2. Great stuff Jason! Really cool seeing what WPEngine is becoming!

    Not sure if you remember me but we met there in Austin a couple years back. We had a chance to sit down for a drink and it was cool seeing the passion you have in your eyes for entrepreneurs. It’s going to be sooo cool seeing what you do over the coming years to amplify your impact :-)

    (quick update, when we last chatted spring 2015… Carrot, our SaaS company was teetering on $1M/ARR… bootstrapped, last year we did $2.3M in revenue and we should double that in 2017. Not WPEngine but it’s a fun ride! Learning how much I don’t know as I go and your posts are always full of a really solid nugget that makes me think.

    Keep up the great work!

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