Free Startup Guide

A continuously evolving reference-style guide to startups, addressing everything from one-woman freelance consultants to multi-million dollar software companies.

By Jason Cohen: Someone who’s been there, three times.

My blog is an edifying way for me to tell stories, expound on my philosophy, and disseminate advice, but it’s not a good reference. If you want weekly inspiration, the blog is great, but if you need a complete guide to hiring your first employee, you need information today.

That’s the purpose of this guide: A reference-style collection of thoughts, tips, and philosophy, both my own and those of people I respect from around the world.

Table of Contents

  1. Taking the leap:  Yes, self-employment totally rocks
  2. Sales without sales:  Everyone is a salesman, yet no one is.
  3. Hiring employee #1
  4. The “Chasm” — fact and fiction
  5. Epilogue: It’s impossible for this not to be awesome

Feedback & Requests

I’m always taking requests for more subjects, additions to the existing subjects, corrections, new resources, … you name it!

Let me know by leaving a comment on the relevant page, or leave a comment on this page if there’s something completely missing.  Thanks!