It’s time for me to nut up or shut up.
I need to put my money where my mouth is.
We’re going to separate the men from the boys.
I’m going to whip out the dick, slap it on the table, and get out a ruler.
Did I miss any other clichés?
I’ve been lecturing you about how to build honest, successful little bootstrapped startups for a few years now, and you’ve been patient, attentive, and in those spunky moments which I very much appreciate, vehemently argumentative.
But I can’t rest on my laurels. I need to build a new company and do it in front of you, so you can see me walk the walk. Smart Bear is no longer a sufficient excuse for me to give advice.
See, my companies Smart Bear and ITWatchDogs are both in a can’t-fail situation with regard to my personal reputation. Yes they were successful, but both were sold, which means if anything goes wrong I can just blame it on the new guys and I retain a pristine reputation.
That’s nice for me I suppose, but it ought to give you pause. What if the reason Smart Bear was successful is different than what I’m preaching here? What if it was mostly luck? What if the lessons I learned then aren’t as applicable now? What if all this is just survivor bias?
Can he do it again?
Let’s find out.
I’ve started a new company called WPEngine.com: Fast, Secure, and Scalable WordPress Hosting. It’s real: this blog and 50 others are hosted there right now.
I could describe it and tell you why you should host your blog there too, but another thing I’m going to do is bring you along in the journey of making this company: The thought process in decisions we make, the mistakes, the successes, how we recognize the difference, how we interact with customers, how we thrill some, how we piss others off, and how we expect to pay the bills.
So check out the website! What do you think? What’s your first reaction? We can chat in the comments about what’s good and bad.
Oh, and of course if you’d like to experience this yourself — both an awesome WordPress experience and working with me and other super talented people on this new venture — sign up for a site and join the party!