Surely you’re sick of the “be honest; be genuine” mantra of modern social media advice.
I get it, but I feel that something’s missing. It’s not enough to make it a conversation and have passion. Honesty isn’t just about admitting when you’re wrong or making your feature request system public.
That’s transparency, not honesty.
I’m talking about full-monty exposure. Stuff like telling your employer that you have a business on the side, admitting that you’re the only one answering the phone, and realizing that the little white lies you tell your customers prevent you from owning your niche.
The Joy of Honesty in Business Series appears in five parts: