I’ve started four companies, all surpassed $1m/yr in revenue, all got profitable, two exited (Smart Bear, IT WatchDogs), one I’m running now (WP Engine). I’ve bootstrapped and raised angel and institutional money, and have been co-founder and sole founder.
Current Job: Founder, CEO of WP Engine
Partner: Capital Thought
Josh Baer and I are partners in Capital Thought, a combination consulting company and startup incubator. On the consulting side we do everything from business-level advice and strategy to software design and implementation. On the incubation side we have lots of ideas; the latest launch is WPEngine which got cash-flow-break-even in just 7 months and continues to grow.
I’m a blogger, you’re a blogger.
50,000+ RSS subscribers can’t be wrong. Actually they can. But they’re generous enough with their time to keep coming back.
See the “Most Popular” sidebar to see why Evan Carmichael named it the #3 startup marketing blog.
I’m a mentor and co-director at Capital Factory — a seed-stage mentoring program. Each year we select five companies to receive $20k in cash, $20k in services, and a ten-week intensive summer program. We get you profitable and/or funded in a few months.
Co-Creator of Answers OnStartups
Standard Timeline Résumé
My friend and mentor Gerry Cullen says my success with Smart Bear is the only résumé I need. He’s probably right, but just in case you like the usual timeline-style curriculum vitæ, see my LinkedIn profile.
Book — for real, not an eBook
I wrote Best Kept Secrets of Peer Code Review in 2005, a technical book about how to do lightweight peer review in software development. 70,000 copies in circulation; sample chapters and ordering here.
Selected Guest Posts
- At VentureBeat: Four ways to get automatically rejected by an angel investor
- At CopyBlogger: 10 Ways to Make Your Writing More Compelling
- At WorkAwesome: How to get hired at a startup
- At WorkAwesome: How to write a cover letter that gets read
- At OnStartups: Why your startup shouldn’t copy 37signals or FogCreek
- At OnStartups: Why this recession is a good time to start a company
A lot of these magazines aren’t around anymore. Too bad, so sad. But back in the day, it was an honor to write for them.
- 2009-12-01, Inc Magazine, “Act Like a Real Person.”
- 2009-11-09, Better Software Magazine, “A Guide to Effective Code Review“
- 2009-11-01, Modern Steel, “Ignoring the Wisdom of Crowds.”
- 2009-03-03, Dr. Dobbs Journal, “Crash Course in Lightweight Code Review”
- 2008-09-20, Software Test & Performance, “Think you have a Team? You don’t.”How peer code review creates teams out of independant developers. Article not available online but similar one appears here.
- 2008-07-09, Embedded.com, “Checklists for embedded software projects.”
- 2007-10-02, CM Crossroads, “Checklists: You build me up just to knock me down”
- 2006-06 … 2007-03, Monthly columnist at CM Crossroads
Not much difference between radio and podcasts nowadays.
- 2013-09, Eventual Millionare, How to double your revenue
- 2012-04-19, Mixergy, Best Business Advice Ever
- 2011-05-18, Mixergy, Turning the tables on me with Jason Cohen.
- 2011, Feb, Rise to the Top Video Podcast, Confessions of a Serial Entrepreneur.
- 2010-05-19, Mixergy Video Podcast, How to Convert Triers into Buyers.
- 2010-02-23, Rise to the Top Video Podcast, A Book as a Marketing Weapon.
- 2009-12-30, Mixergy Video Podcast, How a smart bear built a company so he could sell it.
- 2009-08-08, techZING! Podcast, Interview: Smarter than your average bear.About how the book came into being, what it’s done for Smart Bear’s marketing efforts, and random tips for small business.
- 2009-06-05, Struggling Entrepreneur Podcast, Interview, On the travails of starting Smart Bear; the ugly, hard side of small business alongside specific advice on how to persevere.
50% of interviews are just for stroking the ego. Oh well, I’m not proud.
- 2009-07-02, Austin Entrepreneur Network Blog, Interview: Smart Bear
- 2008-09-24, GeekAustin Blog, Interview: code review
- 2007-05-08, Dr. Dobbs Journal, Interview: code review
Tradeshows: The only industry beating print media in the race to the grave. Too bad, jumping around on stage is fun.
- 2017-02, LoopConf, “How to build a bootstrapped cash machine in WordPress” (Video)
- 2012-10, Business of Software 2012, “How data makes you do the wrong thing” (Video)
- 2011-10-24, Business of Software 2011, “Naked Business: How Honesty Makes Money” (Video)
- 2011-02-13, WebStock, “A Geek Sifts Through the Bullshit.” (Video, 50m)
- 2010-12-06, WordCamp Austin, “Optimizing WordPress.” (PowerPoint)
- 2010-10-04, Joel Spolsky’s Business of Software 2010, “Geek to Entrepreneur.” (Video, 58m) (Slides)
- 2010-01-13, Ignite Austin, “Style: The line between heeding the masters and cutting your own path.” (Video, 5m)
- 2009-05-02, Perforce User Conference 2009, “Code Reviews with Perforce” (Video, 45m)
- 2009-03-11, SD West 2009, “Code Reviews don’t have to Suck.”
- 2008-09-03, Joel Spolsky’s Business of Software 2008, “Agile Marketing.”A pecha kucha talk. Story and video here.
- 2008-06-24, SSQ San Diego, “Peer code review doesn’t have to suck.”
- 2008-04-16, SD West 2008, “Best practices of peer code review”
- 2007-10-26, StarWest 2007, “Best practices of lightweight peer code review”
- 2007-09-19, SD Best Practices 2007, “How code review efficiently eliminates defects”
- 2007-09-20, Embedded Systems Conference 2007, “Peer code review in embedded systems”
- 2007-03-21, SD West 2007, “11 Best Practices of Peer Code Review”
- 2006-09-23, IEEE Austin, “Lightweight Peer Code Review”
- 2006-03-02, Better Software Conference & Expo, “Effective Peer Code Review”