Taking part at an exhibition show is generally a good idea to get noticed and introduce your services. The problem is that many companies going to the same exhibition show will offer similar services to your own and also trying to persuade visitors into their stand. So the one thing to have in mind is that you have to get noticed.
OK, I’m working to a tight budget
If budgets are tight, pop up displays are a good quality solution for an exhibition stand. One advantage is their graphics can be detached from the pop up display frame giving you the opportunity to reuse the stand as often as you need for new product or service promotions. If you are planning to take part in many exhibitions, you can arrange for a newly designed graphic panel without having to pay again for the frame making the popup display much more friendly to your wallet in the future. If your worried about transport, most good exhibition stand suppliers will provide your with a transport carry case so the stand can easily be transported from business to exhibition
What if I have a larger budget?
Larger budgets will give a company much more freedom to design an exhibition stand. Custom made exhibition stands will allow you to create the ultimate promotional weapon with fancy gadgets such as touch screens, lighting, quality sound and areas for potential customers to walk in, sit, chat with staff, and interact with the stand. The design options really are endless so whatever else you want will give you further presence and guarantee the crowds to flock in.
Adding the bells and whistles
You might think that the bigger space you get, the better but this is true only up to a certain degree. This means that you certainly want to have something that dominates the room and attracts attention, but you should ensure that you donít clutter the space and make it difficult for people to come close. Make sure your promotion looks inviting and interesting to attract visitors. Use the latest technology (touch screens, 3D TVs and presentations etc) to add the wow factor and make your brand stand out from the crowd. Lights can attract attention to the points you want and reside others so customers attention is focused on your products. The look and feel of the exhibition stand can be the difference between the conventional and the exciting. With that in mind, it could be the fine line of winning a large amount of business or simply standing in the background.