• http://lifestoked.com Deacon Bradley

    Awesome analysis Jason! I love your point that you should be looking internally for the answer, not externally. I know my personality tends to compile as much info as I can to make “the right decision.”

    But as you pointed out, there’s no wrong decision – so I need to make the right decision for ME! 

    Thanks for the reminder! Always timely in our info-overload world.

  • Philip

    Don’t remember where I read this, but was told to flip a coin.  Not because you’ll take the coin’s answer, but because while it’s in the air you’ll start hoping it comes up the way you really want it to.  That’s your answer.

    • http://twitter.com/mattgreenuk Matt Green

      Great comment Philip.

      I was going to say exactly the same thing – and I have used it on countless occasions – generally with other people who are dithering on a decision. It works. It cuts through the over-analysis. 

    • http://blog.asmartbear.com Jason Cohen

      Fantastic, thanks for sharing!

    • http://www.endlessrise.com/seo-reseller-responsibilities.html Resell SEO

      I never looked at a coin flip that way. You brought up a really good point, Philip. Some people say that they can’t decide on picking between two things, but there’s something that I read before that says that by saying you can’t decide, you have already made a decision that neither of those are your answers.

      = Gerald Martin =

    • http://twitter.com/lukecarriere Luke Carriere

      If you need more time than a coin is in the air, try the Universal Decision Maker. I have used it for years: http://www.sylloge.com/5k/entries/162/

  • stevestreeting

    Great article. I always say you should go with your gut (and Philip’s idea of flipping a coin is a great way to trigger that), which is way better at distilling all the myriad analytical factors down to an outcome. My take on this is here: http://www.stevestreeting.com/2011/04/21/how-to-make-decisions/

  • Cedric

    Maybe one important point missing here is who you would raise money from?  If you can’t decide right now, perhaps it’s because you haven’t found, or you’re not sure you can find, the right investor. 

    I’m curious, is it realistic to try to expand your network and talk to potential investors, while still concentrating on growing your business?

    • http://blog.asmartbear.com Jason Cohen

      Sure it’s realistic, you just set expectations.  You can reach out and say “I’m doing this, I’m not ready to raise money yet, but you’re someone I might want to talk to.  Is it OK if I give you short monthly updates on my progress?”  Then you can develop a history and rapport.  Then when you’re really ready you’re not a stranger in the office, you have something to base it on.  You’ve proved you execute what you say you will and that you make steady progress — two things investors are banking on and is otherwise hard to know.

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  • Earle

    This suggestion might seem to too analytical for some but it is not the numeric outcome that is as important but the structured process that can help you decide what is most important on a relative scale and then make the call.  I agree with the internal focus. Pros/Cons is a great start to help identify relevant factors but Pros/Cons is not as helpful for complex decisions and it does not include the importance of the factors.  

    A different approach is to set up a simple table and follow these steps:1) For the decision, list the factors that are important (do a brain dump)2) Go through and add importance to each factor on a scale of 1 – 5, with 5 being very important.3) For each option, rank each factor listed in #1 for that option using the scale of -3 for very bad up to 3 for very good.  4) For each option multiple the importance of the factor times its rank, them sum all of the results for that option.5) Compare the sums and choose the one that has the highest score.Again, what is really valuable with this approach is not just the numeric output but the process of trying to identify relevant factors, determining how important the factor are, and then thinking through each option.  This is overkill for simple decision or decisions that are easily reversible. I have found that when the scores do not seem to mesh with my gut (similar to coin toss suggested below) that I need to reassess and when I do I usually learn something important about the decision, my implicit assumptions, etc.  This approach often works for  choosing between more than 2 options as most decisions are rartely binary (even if they seem so at first).  Hope this helps and thanks for a GREAT blog Jason!   

    • http://blog.asmartbear.com Jason Cohen

      That’s a good process — it causes you to reevaluate your assumptions and forces you to think about implications.  There’s no rule that you have to pick the “first thing” in the end — the process is the value.

  • Brooks Moses

    The advice about flipping a coin to see if you like the answer reminds me of the advice a professor I once had.  He said that most of the time human beings don’t really make decisions based on logical analysis; we use the logical analysis to justify the gut decision we’ve already made — so the trick is to figure out what that gut decision is without all the bother, and then to be comfortable with it.

    He put this a bit more succintly for us: Imagine someone’s standing there with a gun to your head and telling you that you have to make a decision right now one way or the other or they will shoot.  You’ve got two seconds; which way do you jump?  That’s nearly always the way that you’ll decide after weeks of agonizing over it, too.

    And then he did this as a class exercise, with a pointed finger as an imaginary gun, and questions that we’d each written down earlier as ones that we were struggling with.  It was rather memorable.

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  • http://jamiesonbecker.com/ Jamieson Becker

    The harder it is to decide, the lower the difference in values between the choices. Ultimately, you either don’t have sufficient information and so you can’t really tell which one is better, or you’re being lazy and one of the choices is ‘harder’ or otherwise less appealing. (That choice is generally the correct choice, especially in a close contest — you’re negotiating with yourself and losing.)

    • http://jamiesonbecker.com/ Jamieson Becker

      more concisely: if you’re really having a tough choice and one is not markedly more difficult than the other, then which one you choose doesn’t matter as much as you might think, existentially.

      Even more concisely: Schrodinger.

  • Randy Z

    Lingering with a Decision Breeds More IndecisionNew research finds that we might magnify a seemingly trivial decision’s importance—if we find it difficult and we spend a lot of time making it.

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