If you run your own software company, or you want to, going to Business of Software is possibly the most useful thing you can do this year. It’s certainly more useful than spending that time reading static blog posts or business books.
Of course it costs $3000 more than reading blog posts (including airfare and hotel), which sounds steep. Except for one thing: I’ve never once heard someone say they didn’t get their money’s worth. (So now there’ll be one person who says this in the comments…)
If it’s steep — and it is — but 99% of attendees from all shapes and sizes and stages of software companies say it’s well-worth it… that’s all the testimonial you need, right?
You can read the speaker list, the testimonials, etc from their website, but probably the best part isn’t even the speakers, it’s meeting the other attendees, all of whom are the Real Deal, all of whom have useful ideas and tactics and want to help each other get through this bizarre gauntlet we’ve chosen for ourselves. Also, get a discount if you use my coupon code - BoS7Speaker.
I’ll be speaking this year (after Kathy Sierra — no pressure, last year I went after Clayton Christensen) with the working title: If I hear someone say “metrics” one more time, I will strangle that person – about (1) how to decide the 1-2 key metrics to focus on for your specific business, and then (2) a bunch of pitfalls and tactics I’ve seen around optimization, A/B tests, crowd-sourcing, and other mechanisms for affecting those metrics, all from real stories and examples from my startups or startups I’ve advised.
Here’s my talks from past years at Business of Software, both of which I consider to be my best presentations, and probably the best delivery as well, thanks to the amazing energy of the crowd.
I’ll be staying from the previous night to the last day, so if you come, be sure to find me and we’ll talk!
And leave a comment so other readers of the blog can find you too.