Everyone says "be remarkable" is the best marketing advice.
It's easy to say, but how exactly do you go about doing it?
Although not planned this way, this was the main theme when I was interviewed by Justin Vincent and Jason Roberts over at the techZING! postcast.
Yeah 90 minutes is a long time, but we covered a lot of ground, including some topics I haven't written about yet, like how writing a paperback book — and giving it away for free — transformed marketing and sales at Smart Bear.
P.S. Some of you had asked for more audio content; is this satisfying your craving? Leave a comment and let me know if you'd like to see more of this.
הלוואה
Kathy
David Wang
Alex Sysoef
JF
{ 3 comments… read them below or add one }
I don't have the time to listen to the postcast .... and also it would get my bill for the internet sky high .... since I live in Iceland and everything is "downloaded from abroad" and costs a fortune. But thanks for all your good advise and articles.
It’s an interesting discussion about the ROR of writing a book and giving it away for free. There were some surprising benefits—like people will tell the truth about where they heard about you if you give them something of value.
More audio please!
I've downloaded the MP3 so I can listen to it "on the go" or for the NEXT TIME Comcast "high spped" internet goes "Comcastic" i.e. disappoints!
Books are incredible marketing tools. Can't wait to get it on my ipod and listen.